According to the Harvard Business Review, “abnormal weather disrupts the operating and financial performance of 70% of businesses worldwide.” In the U.S. alone, weather-related disruptions cost $630 billion annually, or 3.5% of GDP. For businesses, especially small ones, severe weather—like the hurricanes we see each season—can bring significant operational challenges.

Are you ready to keep your business running smoothly when the next storm hits?

Power Outages and Business Disruptions

Whether your business is near the coast or not, severe weather impacts supply chains, communications, and overall operations. Power outages during storms can be devastating: lost revenue, disrupted relationships, and unhappy employees are just a few of the consequences.

While you can’t control the weather, you can control your business’s ability to weather the storm. By preparing with a reliable standby generator, you can stay operational and ahead of the competition when it matters most.

Why Small Businesses Are More Vulnerable

Small businesses are particularly susceptible to disruptions from power outages. With assets concentrated in one location, a prolonged outage can mean major setbacks. For businesses that rely on selling products, a lack of power means you can’t check inventory, communicate with suppliers, or process shipments.

Manufacturing businesses face even larger risks, as production lines come to a halt, jeopardizing customer relationships. A standby generator can prevent these issues by keeping your business fully functional, even when the grid goes down.

Keep Your Customers Loyal with Reliable Power

When your doors are closed due to a power outage, you risk losing loyal customers. Extended closures impact communication, disrupt marketing efforts, and make it hard to maintain customer relationships. Missed calls and delayed responses create frustration—and over time, this can hurt your reputation.

With a standby generator, you can keep your business open while others shut down. Being available for your customers, even during a storm, shows reliability and builds trust. Not only can this give you a competitive edge, but it also strengthens your brand as one the community can count on, rain or shine.

Retain Top Talent During Storms

Severe weather doesn’t just affect customers—it impacts your employees, too. When your business has inconsistent hours or indefinite closures, employees may start looking elsewhere for work. This can be disastrous for any company, especially service-based businesses that rely on staff for daily operations.

Having a standby generator keeps your business running smoothly, helping you maintain clear communication and ensure consistent operations. You can avoid the costly consequences of losing your best talent by staying open and fully functional, even during a storm.

Preparing for the Inevitable: Severe Weather

The frequency and intensity of severe weather are expected to increase due to climate change, making power outages more common and costly. On average, downtime from weather events costs small businesses $3,000 per day. And with many small businesses having limited geographic diversity, an outage at headquarters could mean complete operational shutdown.

The good news? A backup generator can protect your business from these disruptions. It ensures continuity, protects your assets, and helps you stand out when others can’t.

Partner with New England Total Power for Your Generator Needs

When you’re ready to safeguard your business, New England Total Power is here to help. Our full-service approach covers everything from consultation and design to installation and maintenance. We take care of all the electrical, plumbing, and permit details, ensuring a hassle-free experience.

And we don’t just install your generator—we’re committed to maintaining it. We offer 24/7 service to all our customers, even on holidays, so you’ll never have to worry about being left in the dark.

Reach out to us today to secure your business with a reliable standby generator. We’re here to provide peace of mind and keep your business running, no matter what the forecast holds.